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Marketing and Commercialisation – A Strategy for Success
Public Service Academy Masterclass
The World is changing for the Public Sector - No Money, No Time, No Business – a strategy is needed to move forward to succeed.
This event will help develop your skills by examining how to create revenue streams, plan, implement and evaluate marketing campaigns deigned to engage the local business community.
The Masterclass will also consider the issues faced in competing with private companies who have already successfully entered many of these markets and help position and present service benefits and value in the right way to the right people at the right time.
Attendees on this one-day course will cover and leave with an understanding of:
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Marketing strategy: Identify which products/services stand the best chance of being commercialised and create plans to systematically promote them
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Understand service adoption, service life cycle and how to manage a portfolio to maximise commercial return
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Understand customers: Have a clear understanding of who your target customer is, their point of pain or aspiration and buying motivation
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Understand competitors: Identify and perform competitor analysis to identify ways to differentiate from competitors
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Set marketing objectives for activities and campaigns
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How to build an integrated marketing campaign including websites, content, social media, video, PR, talks, events, awards and advertising
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Understand how to build authority and attract new target connections through LinkedIn.
Who should attend:
This course will benefit anyone with responsibility for creating, driving or implementing a commercial business-to-business focused campaign to drive revenue into their Organisation
Location:
Gateshead College, Baltic Campus, Quarryfield Road, Baltic Business Quarter, Gateshead, NE8 3BE
Times/Refreshments
9.00am - 17.00pm (8.45am arrival and registration)
Facilitator
Rene Power - Vision B2B Marketing and Training Ltd.
uk.linkedin.com/in/renefp
https://www.balticmill.com/about/map
https://www.balticmill.com/about/map
Date: Fri 08th Mar 2019 from 9:00 - 17:00
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